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Jan 26, 2022 · Legacy fashion house Hugo Boss has announced that it will simultaneously launch two star-studded global campaigns to support the rebranding of its BOSS and HUGO brand offshoots. Mengutip Sales Factory dan Entrepreneur, berikut adalah beberapa alasan mengapa perusahaan melakukan rebranding. ”. Judith Aquino. REBRAND definition: To rebrand a product or organization means to present it to the public in a new way, for. According to HiveMind Studios: “The average rebranding initiative costs about 10%–20% of the marketing budget. In 2000, Bell Atlantic, the then-global technology company, and GTE, the largest independent telephone company, merged to create Verizon communications, with the goal of making it a leader in the communications space. Be clear on the strategy behind the change. Gen Z cool. 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